The modern production and distribution of content requires updated support mechanisms, starting with the legal layer of copyright agreements.
Creative Commons represents an innovative approach of pre-negotiated licenses, where from complete control, to complete release in the public domain, the content creator can decide what is the right set of freedoms to endow to the recipient.
In an age of increasing machine intelligence, including these rights directly in the metadata of the files of pictures, audio, video and other types is crucial. The recipient should also be able to control that the original author indeed released the content with those rights embedded, for example via a blockchain based public and distributed verification mechanism.
These components can become the basis for a flourishing set of business models, that make sure that the rights of content owners are respected, and that successive transformations generating value can happen unhampered.