seminar

Lecture at CSIM: “A New Metaphor For The Digital Divide”

Mixed reality enters the time axis, as I am holding a lecture at the California School of International Management while being physically there, after having held a seminar remotely, which apparently they liked! This time we are going to talk about “A New Metaphor For The Digital Divide”. The lecture will be delivered via Mogulus …

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Strategic Marketing Evolves – lecture at the California School of International Management

Here is the slidecast of my lecture from yesterday at the California School of International Management | View | Upload your own David Orban “Strategic Marketing Evolves – The changing role of brands in the network age” Disintermediation is immediacy. After a hiatus of ten thousand years, during which more and more sophisticated tools were …

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Live blogging The Long Tail

17.20 Chris Anderson is in Milan at a conference, organized by ‘The Ruling Companies’, and a bunch of bloggers have been invited to cover the event live, so here I am, sitting in the first row, and listening to what is being said. I am actually curious to see if there will be new nuggets, …

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