seminar

Lecture at CSIM: “A New Metaphor For The Digital Divide”

Mixed reality enters the time axis, as I am holding a lecture at the California School of International Management while being physically there, after having held a seminar remotely, which apparently they liked! This time we are going to talk about “A New Metaphor For The Digital Divide”. The lecture will be delivered via Mogulus

Lecture at CSIM: “A New Metaphor For The Digital Divide” Read More »

Strategic Marketing Evolves – lecture at the California School of International Management

Here is the slidecast of my lecture from yesterday at the California School of International Management | View | Upload your own David Orban “Strategic Marketing Evolves – The changing role of brands in the network age” Disintermediation is immediacy. After a hiatus of ten thousand years, during which more and more sophisticated tools were

Strategic Marketing Evolves – lecture at the California School of International Management Read More »

Live blogging The Long Tail

17.20 Chris Anderson is in Milan at a conference, organized by ‘The Ruling Companies’, and a bunch of bloggers have been invited to cover the event live, so here I am, sitting in the first row, and listening to what is being said. I am actually curious to see if there will be new nuggets,

Live blogging The Long Tail Read More »